HBL VM: Contemporary artisan since 1837 by Hermès

Monday 17 October 2011

Hermès, London
Hermès' contemporary artisan since 1837 ad campaign is translated in its windows this month, in a similar style to Neville Johnson's display in July: black thread is looped and woven around strategically placed pins to create a striking image against the white backdrop.

Hermès, London
The threads form images of artisans at work, either cutting, sewing and using tape measures or carving away using tools. Product is integrated into the display bringing the thread forms to life. A bunch of scarves emerge from an artisan's hands, or jackets are hooked over the faux corners of a series of stacked trunks.

Hermès, London
WGSN-homebuildlife subscribers can read our full VM global overview from September 2011 (with a new one written each and every month).