HBL Tradeshows: Live from Macef 2011

Thursday 15 September 2011

Rosenthal at Macef 2011
WGSN-homebuildlife reports live from Macef International Home Show in Milan, highlighting three emerging trends from the show:

Irregularity: Products that celebrate irregularities and flaws in their construction show a trend for unique, hand-crafted design.

Vintage: Nostalgic products from the past make a strong appearance and vintage tools are particularly prominent.

Do it yourself: Humble, lightweight and eco-friendly materials are used in inventive ways. Custom-cut cardboard objects and modular components can be easily tailored to meet the user's individual needs.

WGSN-homebuildlife subscribers can view the full live report here.